A Good Marketing Manager Will Try To

question 154

Multiple Choice

A good marketing manager will try to:

• A) set the desired customer service level before trying to minimize physical distribution costs.
• B) minimize the total cost of physical distribution.
• C) maximize the level of customer service provided by his firm.
• D) minimize storing time and costs.
• E) provide customers with just-in-time delivery service.

Analyze the factors affecting price elasticity of demand including time, availability of substitutes, and proportion of income spent on a good.

Determine how changes in price affect total revenue under different elasticity conditions.

Recognize the difference in elasticity between short-run and long-run demand.

Identify the implications of elasticity for revenue and pricing strategies.

---

Definitions:

Exporting

Sending goods or services out of a company’s home country.

International Expansion

The process by which a company extends its operations or market presence beyond its home country.

Entry Modes

The strategies or methodologies used by companies to enter into a new market.

Import Tariffs

Taxes imposed by a government on goods imported from other countries, typically to protect domestic industries and generate revenue.