Which of the Following Statements Best Reflects a Marketing-Oriented Approach

question 107

Multiple Choice

Which of the following statements best reflects a marketing-oriented approach to physical distribution?

• A) "We should create a position of inventory manager and give that person authority to coordinate all physical distribution activities to minimize the firm's total inventory costs."
• B) "We should aim to keep our customers fully satisfied 100 percent of the time as this will increase our sales and give us a competitive advantage."
• C) "We should replace our warehouses with distribution centers to speed the flow of products and eliminate all storage."
• D) "We should choose the physical distribution alternative that will minimize the total cost of achieving the level of customer service our target market requires."
• E) All are equally "marketing-oriented."

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Definitions:

Physical Principles

Fundamental concepts or laws that govern the physical behavior of the universe, such as gravity, thermodynamics, and electromagnetism.

Mental Images

Visual representations in the mind that are not currently being perceived, often used in memory and problem-solving.

Structural Equivalence

A concept often used in network analysis and sociology, referring to the degree to which entities in a network have a similar pattern of connections to others, irrespective of the entities' individual attributes.