Use This Information for Questions That Refer to the World

question 227

Multiple Choice

Use this information for questions that refer to the World Tennis Ball (WTB) Company case.
World Tennis Ball Co. (WTB) makes tennis balls and sells them only in the U.S. Raul Fernandez, the firm's marketing manager, is comparing his firm's distribution with two major competitors.
1) WTB sells its products through four regional distributors who then sell to 22 sporting goods wholesalers. The wholesalers sell to a total of 7,000 retail outlets. From its website, WTB also sells directly to any customer who will purchase a minimum quantity of 24 tennis balls. WTB cooperates with members of its channel, but maintains some control through its economic power and leadership. It helps to direct the activities of the whole channel and tries to avoid or resolve channel conflicts.
2) American Tennis Ball (ATB) is a competitor that sells through two distributors - each with half the country. The distributors then sell through 6 sporting goods wholesalers, and they, in turn, sell to 1,000 retail outlets (split between two national sporting goods chains and two general merchandise stores) . ATB and its channel make little effort to work together. However, because of a relatively low level of competition between the distributors, the wholesalers, or the retail stores, each member of the channel gives the product special attention.
3) National Tennis Ball (NTB) sells its products through only three tennis specialty wholesalers that sell only to tennis clubs. NTB actually owns the wholesale firms that handle its products. NTB's balls are only available at certain tennis clubs and NTB limits coverage to only one club in a particular geographic area.
-National Tennis Ball's channel arrangement:

• A) is called horizontal distribution
• B) is an example of intensive distribution
• C) illustrates a traditional channel system
• D) relies on exclusive distribution
• E) is likely to be characterized by a high level of conflict between channel members.

Describe how situational factors such as making a large request before a small one can increase compliance.

Know the psychological mechanisms behind reacting more favorably to a request or product after being exposed to a higher initial price or larger initial request.

Understand the structure and key elements of a scientific lab report.

Recognize the importance and function of each section of a lab report.

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Definitions:

Illegal Immigration

The act of moving to a country in violation of its immigration laws.

Average Level

Typically refers to the common or midpoint value in a set of data, calculated by dividing the sum of all values by the number of values.

Legal Immigration

The process through which individuals relocate to another country in accordance with the host country's laws and regulations.

Amnesty Program

A governmental initiative that grants legal forgiveness for individuals who have committed certain offenses, often related to immigration or taxes, permitting them to rectify their status or reduce penalties.