A Channel of Distribution

question 103

Multiple Choice

A channel of distribution:

• A) is any series of firms or individuals who participate in the flow of goods and services from producer to final user or consumer.
• B) must include an intermediary.
• C) must have at least three members--a manufacturer, a wholesaler, and a retailer.
• D) can't include use of direct distribution from a website.
• E) None of the above is a true statement.

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Definitions:

Variable-ratio Schedule

A schedule of reinforcement where a response is reinforced after an unpredictable number of responses, making it very resistant to extinction.

Slot Machine

A gambling device that creates a game of chance for its players, featuring reels that spin and symbols that align to determine outcomes.

Reward

A beneficial outcome, object, or stimulus given in response to desired behavior, which serves to reinforce or increase the likelihood of the behavior's recurrence.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable stimulus following a response increases the likelihood of that response being repeated in the future.