Many Firms Prefer to Distribute Directly to the Final Customer

question 26

Multiple Choice

Many firms prefer to distribute directly to the final customer or consumer because they

• A) want to control the whole marketing job.
• B) believe they can serve target customers at a lower cost.
• C) think they can do the work more effectively than intermediaries.
• D) can use the Internet to make direct distribution easier.
• E) all of the above.

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Definitions:

Original Price

The original price is the initial selling price of a product or service before any discounts, promotions, or markdowns are applied.

Royalty Rate

The percentage of revenue paid to a creator, author, or inventor for the right to use their intellectual property or product.

Apple iTunes

A media player, media library, Internet radio broadcaster, mobile device management utility, and the client app for the iTunes Store.

Biweekly Pay

A payment system where employees receive wages every two weeks, resulting in 26 pay periods annually.