A Disadvantage of Direct-To-Customer Channels Is That

question 109

Multiple Choice

A disadvantage of direct-to-customer channels is that

• A) most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
• B) they require producers to shift many marketing functions to others.
• C) this approach makes is hard to achieve coordination among the required marketing activities.
• D) they make it more difficult to get information about changing needs of the market.
• E) None of the above is a disadvantage.

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Definitions:

Missed Opportunity

A situation in which a potential gain is not realized because a different decision or action was taken.

Government Quota

A limit set by the government on the quantity of a good that can be produced or imported, often used to protect domestic industries.

Quantity Control

Regulatory measures or policies used to limit the amount of a good or service that is produced or sold in a market.

Medicare Reimbursement

The payments made by the Medicare program to healthcare providers for services rendered to Medicare beneficiaries, based on predetermined rates.