INDIRECT Channels Are Probably a Better Choice Than Direct Channels

question 188

Multiple Choice

INDIRECT channels are probably a better choice than direct channels when:

• A) the firm has limited financial resources.
• B) the product is a consumer product instead of a business product.
• C) target customers already have established buying patterns for where to search for the product.
• D) retailers are already conveniently located where consumers shop.
• E) all of the above.

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Definitions:

Bromine

A chemical element with symbol Br and atomic number 35, known for its reddish-brown color and presence in many organic and inorganic compounds.

Covalent Bond

A chemical bond formed by the sharing of one or more pairs of electrons between atoms to achieve stability.

Lone Pair Electrons

A pair of valence electrons that are not shared with another atom and hence do not participate in bonding but influence molecular shape and polarity.

Hydrogen Chloride

A diatomic molecule composed of hydrogen and chlorine; when dissolved in water, it forms hydrochloric acid.