When an Online Intermediary Like Hulu Scans Thousands of Hours

question 29

Multiple Choice

When an online intermediary like Hulu scans thousands of hours of programming each week and groups these programs into categories of digital programs (e.g. sports, crime, etc.) , this is an example of:

• A) Vertical integration.
• B) Sorting.
• C) Bulk-breaking.
• D) Assorting.
• E) Licensing.

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Definitions:

Reinforcement

In marketing, it refers to strategies aimed at encouraging the repetition of a desired consumer behavior.

Stimulus

A detectable change in the internal or external environment that can elicit or evoke a physiological response from an organism.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and impacts on the consumer and society.

Cognitive Dissonance

A psychological phenomenon where there is discomfort from holding conflicting beliefs, values, or attitudes, often leading to behavior change.