The Marketing Manager for a Producer of Mattresses and Box

question 12

Multiple Choice

The marketing manager for a producer of mattresses and box springs distributes its products through discount stores (like Costco) , department stores, furniture stores, and specialty bedding stores. To avoid conflict with channel members, the manager

• A) should offer purchase discounts based on the quantity of mattresses that the retailer sells.
• B) assume that all channel members have a common commitment to target consumers at the end of the channel.
• C) trust retailers to emphasize sales of his brand rather than the brand of some other manufacturer.
• D) develop different brands or product lines for different channels.
• E) expect one of the large retail chains to step up to the responsibilities of being the channel captain.

Understand the concept and implications of the per-worker production function.

Analyze the effects of capital quality and quantity on productivity.

Explain the law of diminishing marginal returns.

Assess the impact of technology on labor productivity and the production function.

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Definitions:

Bipolar Disorder

A psychological disorder marked by severe fluctuations in mood, ranging from very high emotions (mania or hypomania) to very low feelings (depression).

Personality Disorder

A mental condition defined by long-lasting dysfunctional patterns of thought, behavior, and personal feeling, noticeable in multiple environments.

Special Treatment

Giving preferential behavior or privileges to an individual or group over others, often in a context where equal treatment is expected.

Interpersonal Relationships

Connections and associations between two or more people that can vary in duration and significance.