The Role of "Channel Captain

question 273

Multiple Choice

The role of "channel captain":

• A) should be taken by producers because they have more power.
• B) is to force other channel members to accept the channel captain's plan.
• C) should be taken by retailers because they are closer to consumers.
• D) may not be necessary if the channel members are satisfied with the "status-quo."
• E) is to help a channel system compete more effectively with other channel systems.

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Definitions:

Sales And Leases

The legal transactions involving the exchange of goods or property for money or other consideration, and the temporary transfer of ownership rights in return for payment.

Agreement On Price

A mutual understanding or contract between parties regarding the cost of goods or services.

Contract

An accord between two or more entities that carries legal obligations and is enforceable.

Substantive Unconscionability

A principle in contract law that allows courts to refuse to enforce a contract or clause deemed to be so unfair or unjust towards a party that it is oppressive.