In a Licensing Agreement, the Licensee

question 190

Multiple Choice

In a licensing agreement, the licensee

• A) makes no initial investment to get started.
• B) does most of the marketing strategy planning for the markets it is licensed to serve.
• C) has more control over marketing than other approaches for entering international markets.
• D) assumes almost no risk in a foreign market.
• E) does not pay any fee or royalties to the licensor.

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Definitions:

Fixed Cost

A cost that does not change with an increase or decrease in the amount of goods or services produced or sold.

Variable Cost

Expenses that fluctuate directly and proportionately with changes in production volume or activity level, such as raw materials and direct labor.

Planning Budget

A financial plan that forecasts revenue, expenditures, and resources needed for a particular period.

Static Budget

A financial plan that does not change or adjust over the period for which it is set, regardless of variations in activity levels or performance.