When Thinking About the Product Life Cycle, a Good Manager

question 227

Multiple Choice

When thinking about the product life cycle, a good manager knows that:

• A) Sales and profits for individual brands always follow the same life cycle pattern as industry sales and profits.
• B) The only stage in which products are introduced is the market introduction stage.
• C) All products will eventually earn a profit.
• D) A product that is mature in one market may be in the growth stage in another international market.
• E) All of the above.

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