In the Idea Generation Stage of the New-Product Development Process

question 42

Multiple Choice

In the idea generation stage of the new-product development process:

• A) Bad ideas should be discarded as soon as possible.
• B) Using competitors as a source of ideas should be avoided.
• C) Firms need a continuous flow of ideas.
• D) Analysis of consumer complaints about current products is unlikely to generate any new ideas.
• E) None of the above.

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Definitions:

Conscious Awareness

The state of being aware of one's own existence, sensations, thoughts, surroundings, etc., typically through cognitive processes.

Stimulus

Anything that can elicit a physical or behavioral response in an organism.

Weber's Law

A principle in psychology that states the smallest noticeable difference in stimulus intensity is proportional to the intensity of the original stimulus, making it a relative measure rather than an absolute one.

Discernible

Easily recognized or distinguishable; capable of being seen or understood through observation or clear evidence.