A Drug Company Has Developed a New Diet Pill That

question 149

Multiple Choice

A drug company has developed a new diet pill that helps people lose weight easily. Research shows a high level of consumer immediate satisfaction. However, their effect on long-term consumer welfare is low because they permanently increase the consumer's blood pressure. In this (hypothetical) situation, the product should be thought of as a

• A) desirable product.
• B) pleasing product.
• C) salutary product.
• D) deficient product.
• E) There is not enough information to tell.

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Definitions:

Efficiency

The ability to accomplish a task or produce a desired outcome with the least waste of time and effort.

Bad News

Unfavorable information or updates that need to be communicated.

Direct Approach

A communication style that is straightforward and to the point, without circumvention or ambiguity.

Negative Message

Communication that conveys unpleasant, disappointing, or adverse information to the recipient.