A Marketing Manager Might Use the Total Quality Management Approach

question 40

Multiple Choice

A marketing manager might use the total quality management approach to:

• A) reduce defects in goods produced in factories.
• B) train better salespeople.
• C) improve customer service.
• D) make delivery schedules more reliable.
• E) all of the above.

---

Definitions:

Treatment Factor

A variable manipulated by the researcher in an experiment to study its effect on the dependent variable.

Statistical Technique

A method or procedure applied to data in order to organize, describe, analyze, and interpret it.

Multiple T Tests

A statistical approach involving conducting several t-tests among a set of groups, typically requiring adjustment for multiple comparisons to control the Type I error rate.

Equation Interpretation

The process of understanding the mathematical and practical significance of the parameters and variables in an equation.