A New-Product Idea Moves Through the Early Stages of the Life

question 201

Multiple Choice

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT:

• A) the product is easy to use.
• B) the product can be tried on a limited basis, without a lot of risk to the customer.
• C) the product has no competitive advantage over those already in the market.
• D) the product is compatible with the values and experiences of target customers.
• E) the product's advantages are easy to communicate.

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Definitions:

Two-Division Level

A structural level in organizations or competitions that divides entities or participants into two distinct groups.

Feasibility Study

An assessment of the practicality and potential success of a proposed project or system, examining aspects such as economic, technical, legal, and scheduling considerations.

Problem-Solving Reports

Documents that analyze a problem, consider solutions, and recommend actions to address the issue.

Desirable One

An option or choice that is preferred or sought after due to its appealing qualities or advantages.