Which of the Following Is a Common Cause of New

question 131

Multiple Choice

Which of the following is a common cause of new product failures?

• A) The product fails to offer the customer a unique benefit.
• B) The company tries to follow an organized new-product development process--rather than using a faster and more spontaneous, "race-to-market" approach.
• C) The managers worry too much about the competition.
• D) The company delays putting the product on the market until it has developed a complete marketing plan.
• E) All of the above.

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Definitions:

Character Displacement

The phenomenon where differences among similar species whose distributions overlap geographically are accentuated in regions where the species co-occur, but are minimized or lost where the species' distributions do not overlap.

Primary Succession

An ecological succession that occurs on land that has not previously been inhabited by plants; no soil is present initially. See succession. Compare with secondary succession.

Zooplankton

The nonphotosynthetic organisms present in plankton (e.g., protozoa, tiny crustaceans) and the larval stages of many animals. See plankton. Compare with phytoplankton.

Species Richness

The number of different species represented in an ecological community, landscape, or region.