An ROI Estimate Is Needed During the ______________ Step of the New-Product

question 5

Multiple Choice

An ROI estimate is needed during the ______________ step of the new-product development process.

• A) commercialization
• B) development
• C) idea evaluation
• D) screening
• E) All of the above.

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Definitions:

Ethics

The branch of philosophy that deals with questions of morality, including the determination of right and wrong actions and the development of moral principles to guide behavior.

Unspoken Needs

Needs or desires that are felt but not verbally expressed or directly communicated.

Unethical Things

Actions or practices that are morally wrong, typically violating widely accepted ethical principles.

Ethics

Moral principles that govern a person's behavior or the conducting of an activity, guiding what is right and wrong.