Which of the Following Is an Effective Source of Ideas

question 82

Multiple Choice

Which of the following is an effective source of ideas at the idea generation stage of the new-product development process?

• A) Customer complaints.
• B) Lead-users of the product.
• C) Competitors' products.
• D) Products found in overseas markets.
• E) All of the above.

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Definitions:

Normative Stakeholder

An entity or individual that affects or is affected by an organization's actions, based on normative (ethical or moral) standards and expectations.

Functional Stakeholder

An individual or group that has an interest in a company's operations, products, or services due to their functional role or needs.

Functional Stakeholder

An individual or group that has a specific, practical interest or role in a project or business.

Normative Stakeholder

An individual or group that the organization believes ought to have its interests considered due to moral or ethical principles.