In the Idea Generation Stage of the New-Product Development Process

question 131

Multiple Choice

In the idea generation stage of the new-product development process

• A) many new ideas in business markets come from competitors.
• B) customers are given new products to test.
• C) a S.W.O.T. analysis helps evaluate new product ideas.
• D) a firm decides which ideas to pursue based on return on investment screening.
• E) final ROI estimates are done.

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Definitions:

South Carolina

A state in the southeastern United States, known for its historical significance, cultural heritage, and role in the American Civil War.

1750

A reference year in history, marking the mid-Enlightenment period in Europe and the beginning phases of the Industrial Revolution, significant for changes in social, political, and technological realms.

Republican

A member or supporter of the Republican Party in the United States, one of the two major political parties, traditionally emphasizing limited government and free-market principles.

Liberal Systems

Political or social systems that emphasize freedom, democracy, and the importance of individual rights.