Regarding the Idea Generation Stage of the New-Product Development Process

question 253

Multiple Choice

Regarding the idea generation stage of the new-product development process, which of the following is TRUE?

• A) Business firms often get new product ideas from competitors.
• B) It is best to focus on only a few good ideas at this stage.
• C) Studying customers' ideas is not very helpful, since they tend to focus on minor technical changes in existing products.
• D) Most companies don't need a special procedure for seeking new product ideas because so many ideas are coming from so many different sources.
• E) None of the above is true.

---

Definitions:

Left-hand Margin

The space to the left side of a page in a document, important for ensuring readability and proper document formatting.

Promotional Offers

Special deals, discounts, or incentives provided to consumers as a part of marketing and sales strategies.

Purposes

The reasons or objectives behind an action, decision, or creation.

Policies

A set of principles, rules, guidelines, or procedures formulated or adopted by an organization or government to guide its actions and decisions.