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From a "social responsibility" viewpoint, marketers should try to design and sell:
Monetary Policy
The management of a nation's money supply and interest rates by its central bank to control inflation and stabilize currency.
Recognition Lag
The delay between the onset of an economic problem and the time at which it is recognized by policymakers.
Decision Lag
The delay between recognizing the need for a decision and the actual implementation of that decision, often affecting the efficiency of response in economic policy.
Impact Lag
The time it takes for the full effects of a monetary or fiscal policy to impact the economy after it has been implemented.
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