A Product Line Is a Set of Individual Products That

question 171

Multiple Choice

A product line is a set of individual products that are closely related in which of the following ways?

• A) They are sold to the same target market.
• B) They are produced and/or operate in a similar manner.
• C) They are priced at about the same level.
• D) They are sold through the same type of outlets.
• E) Any or all of the above.

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