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Branding is good for some CONSUMERS because it:
Personality
Personality encompasses the set of emotional, attitudinal, and behavioral response patterns of an individual.
2D:4D Ratio
The length of someone’s index finger divided by the length of their ring (third) finger; a low ratio is linked to a high testosterone level.
Assertive
Communicating one's needs, desires, and opinions in a direct, honest, and respectful way, while also considering the rights and opinions of others.
Leadership Positions
Leadership Positions refer to roles within organizations or groups that have the authority and responsibility to guide, direct, and influence others.
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