When Customers Have Consistently Positive Experiences with a Brand, or They

question 320

Multiple Choice

When customers have consistently positive experiences with a brand, or they hear good things from the firm's promotion or other customers, we can expect that customers will _______ that brand name.

• A) mistrust
• B) demand
• C) trust
• D) tolerate
• E) dislike

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Definitions:

Stigmatizing Attribute

A stigmatizing attribute is a characteristic of an individual that is perceived negatively by society, leading to potential discrimination or social exclusion.

Vigilant

The act of being alert and watchful, especially for danger or opportunities.

Self-objectification

The practice of viewing oneself primarily as an object to be looked at and judged based on physical appearance.

Cultural Scrutiny

The examination and critical analysis of the norms, values, and practices of a culture, identifying how they shape individual behaviors and societal structures.