Target Customers Choosing a Particular Brand Over Other Brands, Because

question 204

Multiple Choice

Target customers choosing a particular brand over other brands, because of habit or favorable past experience have a brand familiarity level of

• A) brand preference.
• B) brand knowledge.
• C) brand insistence.
• D) brand recognition.
• E) brand positioning.

---

Definitions:

French Revolutions

A period of radical social and political upheaval in France that began in 1789, leading to the rise of democracy and influencing modern political ideologies.

Sociology

The scientific study of society, social relationships, social interaction, and culture of everyday life.

Communist Manifesto

A political document written by Karl Marx and Friedrich Engels that presents the principles of communism and advocates for the proletariat's class struggle to overthrow capitalist societies.

Brym and Lie

Sociologists known for their contributions to the study of social dynamics and structures.