Which of the Following Statements About Packaging Is TRUE

question 136

Multiple Choice

Which of the following statements about packaging is TRUE?

• A) Better packaging almost always increases total distribution cost.
• B) A package should satisfy not only the needs of final consumers but also those of intermediaries.
• C) A package doesn't have much promotion impact at retail stores.
• D) A good package can aid in the promotion effort, but it's not as effective as advertising.
• E) All of the above are true.

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Definitions:

Asset Account

An account that records tangible or intangible items owned by a business which have value.

Liability Account

An accounting record that captures the amounts a company owes to creditors or other parties, reflecting the company's future obligations.

General Ledger

The comprehensive set of accounts that summarizes all transactions occurring within an organization, serving as the foundation for financial reporting.

Subsidiary Ledger

A detailed ledger that contains the individual accounts supporting a specific general ledger summary account.