The Text's Consumer Product Classes Are Based On

question 339

Multiple Choice

The text's consumer product classes are based on:

• A) each product's price level.
• B) the way consumers think about and shop for products.
• C) the channel(s) of distribution used for each product.
• D) the nature of the product and how it will be used.
• E) how the product is produced.

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Definitions:

Electronic Communications

Any form of communication that uses electronic devices to transmit information, including email, social media, and text messaging.

Employee Self-service

A system or platform that enables employees to handle many job-related tasks (such as updating personal information or managing benefits) that would otherwise need to be completed by human resources staff.

Productivity Applications

Software tools and programs that help individuals or organizations to perform tasks more efficiently and effectively.

Hot-Stove Rule

The principle that disciplinary action should be like what happens when you touch a hot stove: It is with warning, immediate, consistent, and impersonal.