A Consumer Is Most Likely to Want and Expect Help

question 288

Multiple Choice

A consumer is most likely to want and expect help from a salesperson when shopping for

• A) a regularly unsought product.
• B) an impulse product.
• C) a staple.
• D) a heterogeneous shopping product.
• E) a homogeneous shopping product.

---

Definitions:

Charismatic

Possessing a compelling charm that inspires devotion or admiration in others.

Employee Engagement

The level of emotional attachment an employee feels towards their company and its objectives, which affects their readiness to aid in achieving organizational triumphs.

Training Ability

The capacity to learn, adapt, and improve skills or knowledge through instruction or practice.

Human Factors Psychologists

Psychologists who study how people interact with products, environments, and systems with the aim of improving usability and performance.