Which of the Following Observations About the Use of a Marketing

question 128

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) An MIS identifies problems that need solving.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Marginal Cost

Marginal Cost is the cost incurred by producing one additional unit of a product or service.

Labor Costs

Expenses associated with employing labor, including wages, salaries, benefits, and taxes.

Average Total Cost

The total cost of production divided by the total output or quantity produced.

Average Variable Cost

Calculated by dividing the total variable costs by the quantity of output produced; it shows the variable cost per unit of output.