Which of the Following Observations About the Use of a Marketing

question 128

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) An MIS identifies problems that need solving.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Mature Adults

Individuals who have reached an advanced stage of psychological development, characterized by a high level of emotional stability and responsibility.

Cardinal Traits

Core personality traits that are dominant and define a person's overall behavior and attitude.

Common Traits

Characteristics shared by most members of a population, often used in personality psychology to describe aspects of human behavior.

Ego Perception

An individual's awareness and understanding of their ego, which in psychoanalytic theory, refers to the conscious, rational part of the psyche.