The Scientific Method

question 96

Multiple Choice

The scientific method

• A) rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
• B) shows that every marketing research project should have five steps.
• C) is an orderly and objective approach to judging how good an idea really is.
• D) recognizes that statistical analysis provides the only basis for rejecting an hypothesis.
• E) None of the above is true.

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Definitions:

Economic Concerns

Issues or problems relating to the economy, including unemployment, inflation, and economic policy.

Proportion

A fraction or percentage that represents a part of a whole or a total.

Test

An examination or evaluation conducted to determine the presence, quality, or truth of a specific characteristic, hypothesis, or condition.

Degrees Of Freedom

The number of values in a statistical calculation that are free to vary.