The Marketing Manager at Massimino & McCarthy, a Chain of Retail

question 9

Multiple Choice

The marketing manager at Massimino & McCarthy, a chain of retail stores that sells men's clothing, is reviewing marketing research data to try to determine if changes in marketing strategy are needed. Which of the following sources of data would be a secondary data source?

• A) Looking through the company's marketing information system to see past sales trends.
• B) Reviewing videotapes of a recent focus group.
• C) Making phone calls to some of the best customers to learn their interest in a new line of clothing.
• D) Spending time in stores observing customers' behavior.
• E) Looking through the results of an online customer satisfaction survey.

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Definitions:

Input Field Devices

Devices such as sensors, switches, and buttons that provide data or signals to control systems, usually as part of an automated or computerized system.

Grounding Procedures

The methods and practices used to connect electrical systems or equipment to the earth to ensure safety and prevent static or interference.

Low-impedance Ground

A grounding method or system that has a very low electrical resistance path to the earth to ensure safety and reduce the risk of electrical shock or fire.