A Firm Intends to Use an Online Survey Questionnaire in a Marketing

question 195

Multiple Choice

A firm intends to use an online survey questionnaire in a marketing research project. Compared to a mail survey:

• A) feedback will likely be faster online.
• B) the response rate will likely be lower online.
• C) respondents will likely be younger and better educated online.
• D) costs will likely be less online.
• E) all of the above.

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Definitions:

Logical Function

A function that applies logical operators on its arguments to return Boolean values; used in programming and mathematical contexts.

IF

A conditional statement used in programming that executes a specific block of code if a specified condition is true.

OR

In statistics, 'OR' typically refers to the odds ratio, a measure of association between two binary outcomes.

VLOOKUP

A function in spreadsheet programs that searches for a value in the first column of a table array and returns a value in the same row from a specified column.