Which of the Following Is NOT a Good Example of the Observation

question 245

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of the above are good examples of observation research.

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Definitions:

Economic

Pertaining to the production, distribution, and consumption of goods and services, and the management of wealth.

Environmental

Pertaining to the natural world and the impact of human activity on its condition.

Family Roots

This refers to the origins and background of a family, including its history, culture, and lineage.

Location

The physical place where a business is situated, which can significantly impact its success due to factors like customer access and operational costs.