Which of the Following Is NOT a Good Example of the Observation

question 245

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of the above are good examples of observation research.

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Definitions:

Period Costs

Expenses that are incurred on the income statement in the period in which they are incurred, such as selling, general, and administrative expenses, which are not directly tied to the production of goods.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period, resulting in net profit or loss.

Capitalized

Expenses or costs that are recorded as an asset on a balance sheet rather than expensed, with the anticipation of future benefit.

Inventory

The total amount of goods and materials held by a business for the purpose of resale or production.