A Marketing Manager Wants to Know If a "2 for 1

question 144

Multiple Choice

A marketing manager wants to know if a "2 for 1" coupon will attract new customers. He will get the most persuasive results if he uses

• A) a focus group to ask consumers if they like the idea.
• B) an experimental method in which only some consumers get the coupon and the purchases of the two groups (with and without coupons) are compared.
• C) personal interviewers to ask consumers how they will react.
• D) a mail survey to ask consumers if they use coupons and why.
• E) none of the above would allow the manager to determine if the coupon will help get new customers.