Which of the Following Statements About Marketing Research Is FALSE

question 94

Multiple Choice

Which of the following statements about marketing research is FALSE?

• A) A low response rate may affect the accuracy of results.
• B) Managers never get all the information they would like to have.
• C) Getting more or better information is not always worth the cost.
• D) Because of the risks involved, marketing managers should never base their decision on incomplete information.
• E) A marketing manager should evaluate beforehand whether research findings will be relevant.

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Definitions:

Registered Members

Registered Members refers to individuals who have officially signed up or enrolled in a specific program, service, organization, or online platform, gaining certain rights, privileges, or access as a result.

Republican

Referring to the Republican Party, one of the two major political parties in the United States, known for its conservative positions on economic and social issues.

Majority Of Whites

The majority of whites refers to the demographic or societal instances where individuals identified as white constitute the larger part of the population.

Indian Termination Policies

U.S. government policies enacted in the 1950s and 1960s aimed at assimilating Native Americans into mainstream society by terminating the special recognition and rights of Native American tribes.