Which of the Following Is an Ethical Problem in Marketing

question 148

Multiple Choice

Which of the following is an ethical problem in marketing research?

• A) A researcher does not disclose problems that occurred during consumer interviews.
• B) A company calls consumers under the guise of doing research when the phone calls are really sales pitches for the company's products.
• C) A manager informs a researcher that the only acceptable results are ones that confirm the manager's existing viewpoints.
• D) A researcher deliberately withholds details about how a research study was conducted.
• E) All of the above.

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Definitions:

Strict Interpretation

The judicial practice of applying a narrow, literal, and precise reading of legal texts or statutes.

Force Majeure Clause

A contract term anticipating some catastrophic event usually exempting liability when such an event interferes with performance of the contract.

Catastrophic Event

An unexpected, large-scale disaster that causes significant -physical, economical or environmental damage or loss of life.

Condition Subsequent

A contract condition that, when it occurs, ends the party's obligation to perform under the contract.