Examlex
In general, a marketing researcher should get some problem-specific data before planning a formal research project.
Between-subjects
A research design where different subjects are assigned to each of the experimental conditions, ensuring individual variables do not influence the outcome.
Case Study
A research method that involves the in-depth study of a single individual, group, event, or community to explore phenomena within a real-life context.
Noam Chomsky
A linguistic and cognitive scientist known for his theory of generative grammar and critique of behaviorism.
Behaviorism
A theoretical approach in psychology that studies observable behaviors, emphasizing the role of external factors in shaping behavior and minimizing the importance of innate traits and consciousness.
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