Focus Groups Are a Way to Gather Primary Data Quickly

question 195

True/False

Focus groups are a way to gather primary data quickly, but at a relatively high cost.

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Definitions:

Expected Utility

A concept in economics that represents the sum of utilities associated with all possible outcomes, weighted by the probability of each outcome.

Utility

A measure of the satisfaction or happiness that consumers get from consuming goods or services.

Probability

A measure of the likelihood that an event will occur, quantified as a number between 0 and 1.

Expected Income

The income an individual or firm anticipates receiving over a certain period, often based on current or historical earnings.