Which of the Following Observations About the Use of a Marketing

question 128

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) An MIS identifies problems that need solving.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Stockholders' Equity

Stockholders' equity represents the residual interest in the assets of an entity after deducting liabilities, essentially the net worth attributable to shareholders.

Accumulated Other Comprehensive Income

This is a component of shareholders' equity apart from retained earnings that includes items such as foreign currency translation adjustments and unrealized gains on securities.

Common Stock

Equity ownership in a corporation, giving holders voting rights and a share in the company's profits through dividends.