Which of the Following Observations About the Use of a Marketing

question 128

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) An MIS identifies problems that need solving.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Data Type

The classification of data based on the kind of value it holds, dictating how it can be used and stored.

Percent

A unit of measure equal to one hundredth of a total; a way to express fractions as parts of a hundred.

Format Property

A specification that determines the appearance or layout of elements within a software application or document.

Decimal Places

The number of digits to the right of the decimal point in a number, indicating its precision.