Managers at Wayzata Communications, an Internet Service Provider, Want Access

question 190

Multiple Choice

Managers at Wayzata Communications, an Internet service provider, want access to a continual flow of information about their market -- available whenever they need it. Wayzata managers need a(n)

• A) marketing information system.
• B) intranet.
• C) data warehouse.
• D) customer relationship management system.
• E) program for rapid information sources.

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Definitions:

Product Differentiation

Differentiating a product or service to enhance its appeal to a certain demographic within the market.

Differentiated Oligopoly

An oligopoly in which firms produce a differentiated product.

Soft Drink Industry

A sector of the beverage industry that manufactures, markets, and sells nonalcoholic beverages such as sodas, iced teas, and energy drinks.

Aluminum Industry

The sector of the economy that involves the extraction, production, and processing of aluminum, a lightweight and durable metal used in various applications.