Marketing Managers Can Search the Internet for Secondary Data by Using

question 176

Multiple Choice

Marketing managers can search the Internet for secondary data by using:

• A) a popular Internet subject directory like Yahoo.
• B) a library Internet subject directory like INFOMINE.
• C) a powerful Internet search engine like Google.
• D) a relevant database that is accessed by using software at the website where the database is located.
• E) all of the above.

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Definitions:

Tribal

Refers to grouping of people, often based on shared interests or cultural heritage, implying a strong sense of community and belonging among its members.

Extended Self

The concept that individuals' possessions and their associations contribute to and reflect their identities.

Community Level

Refers to interventions, actions, or activities that are implemented or take place within a community setting, often aiming to address issues or improve well-being collectively.

Digital Self

The representation and identity of an individual within digital platforms and media.