Quantitative Marketing Research

question 23

Multiple Choice

Quantitative marketing research

• A) usually makes it easier and faster for respondents to answer the questions (compared to qualitative research).
• B) can use a large, representative sample.
• C) data can be collected by mail, e-mail, online, telephone, or personal interviews.
• D) makes it easier for the research analyst to summarize answers.
• E) All of the above are true.

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Definitions:

Volcanic Eruption

The explosive release of magma, ash, and gases from a volcano, affecting its surrounding areas.

Rotational Slide

A type of landslide characterized by the downhill rotation of rock or soil mass along a concave-upward surface.

Earth Flow

A flowing mass of weak, mostly fine-grained material, especially mud and soil.

Debris Flow

A fast-moving mass of loose mud, sand, soil, rock, and water that travels down slopes and valleys, often caused by heavy rain or rapid snowmelt.