Why Are Personal Interviews Usually Preferred for Research with Business

question 239

Multiple Choice

Why are personal interviews usually preferred for research with business customers?

• A) They are usually less expensive per interview than mail or telephone surveys.
• B) The interviewer can explain complicated directions and perhaps get better responses.
• C) They are more convenient than mail or telephone surveys.
• D) They are effective for getting quick answers to simple questions.
• E) None of the above is correct.

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Definitions:

Cross-Classification Table

A tabular method to display the frequency distribution of variables, showing how many times each combination of categories occurs; often used in statistics to analyze categorical data.

Promotional Customers

Customers who purchase products or services during a promotional campaign, often attracted by discounts or special offers.

Bar Charts

A graphical representation of data using bars of different heights or lengths proportional to the values they represent.

Promotional Customers

Customers who engage with or purchase from a business primarily during promotional campaigns or through special offers.