ABC Technologies Manufactures Computer Accessories, Such as Modems and Network

question 235

Multiple Choice

ABC Technologies manufactures computer accessories, such as modems and network cards. Even though the company has several purchasing managers, the company president has final authority on all purchases over $500, including the selection of the supplier. In the typical buying center in this company, the company president would have the primary role of:

• A) User.
• B) Buyer.
• C) Influencer.
• D) Decider.
• E) Gatekeeper.

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Definitions:

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An individual's subjective evaluation of their own worth, encompassing beliefs and emotions such as pride and despair.

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Psychology Of Persuasion

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