Regarding Buying by Intermediaries

question 22

Multiple Choice

Regarding buying by intermediaries,

• A) computer-controlled inventory systems make buyers more dependent on sales reps.
• B) buying committees are a way for supermarkets to handle the flood of new products.
• C) buyers are seldom influenced by their salespeople.
• D) wholesalers and retailers typically only carry products which they have judged "socially desirable."
• E) all of the above are true.

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Definitions:

Stimulus Reward

A concept in psychology where a stimulus leads to a behavior that is then rewarded, reinforcing the behavior.

Successive Series

A sequence of events, objects, or numbers arranged in a specific order, following one right after the other.

Frequency Marketing

A marketing strategy that rewards customers based on the frequency of their purchases to encourage repeat business.

Conspicuous Consumption

Conspicuous consumption is the acquisition and display of luxury goods or services to signal wealth, status, or social position.