An Attitude Is

question 128

Multiple Choice

An attitude is:

• A) the same as an "intention to buy."
• B) a person's point of view about something.
• C) easy to change.
• D) the same as a belief.
• E) All of the above.

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Definitions:

Fiske and Taylor

Researchers known for their work in social cognition, exploring how people think about themselves and others in a social context.

Language

A system of sounds that convey meaning because of shared grammatical and semantic rules.

Cognitive Heuristic

Mental shortcuts or rules of thumb that simplify decision making, often leading to a quick but potentially inexact conclusion.

Representativeness

A cognitive heuristic in which an individual categorizes a situation based on how similar it is to a typical case from that category.