Reference Group

question 207

Multiple Choice

Reference group

• A) influence is so strong that a person normally has only one reference group.
• B) influence is greatest for older people.
• C) influence is equally strong for all products and brands.
• D) members may not even know the people who influence their values and attitudes.
• E) Both B and C are true.

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Definitions:

Social Distribution

The way in which wealth, income, and resources are spread across society or amongst demographics within a community.

Chronic Malnutrition

Long-term nutritional deficiency that leads to stunted growth, weakened immunity, and increased susceptibility to disease.

Overpopulation

A condition where an area's population exceeds the carrying capacity of its environment, leading to environmental degradation and diminished quality of life.

Infant Mortality

The death of children under the age of one year, measured as the number of deaths per 1000 live births in a given year or region.