In Developing Marketing Mixes for Consumers in International Markets, Marketing

question 93

Multiple Choice

In developing marketing mixes for consumers in international markets, marketing managers should:

• A) generalize from one culture to another.
• B) use their intuition.
• C) know about the specific social and intrapersonal variables.
• D) follow their beliefs.
• E) All of the above.

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Definitions:

Technological Advances

Refers to significant improvements or innovations in technology, which enhance efficiency, functionality, or performance in various fields.

Practices Versus Values

The comparison between what people actually do (practices) and what they believe to be important (values).

Low Degree

Describes a state or condition that is minimal or relatively small in extent, intensity, or degree.

Global

Relating to or encompassing the entire world, often used in the context of business, economy, or environmental issues.