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Beliefs may help shape a consumer's attitudes but don't necessarily involve any liking or disliking.
Systematic Research
The methodical investigation into a subject in order to establish facts, acquire new knowledge, or reach new conclusions.
Theoretical Foundation
The foundational concepts and principles that ground and guide the development of a particular academic or scientific field.
Organizational Socialization
The process by which new employees learn the values, skills, behaviors, and knowledge necessary to integrate effectively into an organization.
Team Dynamics
The behavioral and psychological forces that influence the direction and performance of a team.
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